Asmico USA is a vehicle spare part manufacturer based in the US. In partnership with A-Map in Dubai, entry to the Ethiopian market was a huge event in the company’s East African operations.

Marketing research, sales, intellectual property protection, and other marketing services were implemented in order to facilitate a successful integration of the products in the Ethiopian Market.

One of the major ways of marketing was presence creation, which was done on shops, t-shirts, accessories and other assorted materials while working in close cooperation with the Ethiopian Government, Local shops and A-Map.