Headquartered in the USA, a family company SC Johnson has a significant share of its products – Baygon®,  Kiwi®, Raid®, … in Ethiopian Market in addition to its presence in more than 100 countries.

To adhere to core values: Innovative, quality products and leading brands in more than 100 countries: marketing research to know the market share, merchandizing situation and retailing practices is essential.

For this, Axis was engaged close cooperation with super-markets, retail kiosks and consumers.